11.What is the difference between BMI’s laser engraving and laser etching or laser cutting?

June 13th, 2016

Our patented processes are the ultimate "Green" technology and we guarantee our engraving will not fade, chip, oxidize, peel or separate from the brick, paver or tile for the life of the surface of the engraved brick, paver or tile. Our patented Vitralase® and Vitrix® processes are created with the technology of lasers. By directing a continuous flow of intense laser energy, the image is vitrified into the brick or tile. The vitrification process actually converts the engraved portion of the clay product into a hardened glass. Glass is inorganic, an inert substance and is not subject to chemicals, acid rain or infrared and ultraviolet rays i.e., sunlight. The hardened glass is impossible to fade, oxidize, or peel and is virtually maintenance free.

Laser etching and laser cutting are often incorrectly referred to as laser engraving. These processes etch or cut into the brick and then are filled with paint or epoxy for contrast. Paint, epoxies and grouts are organic substances and are subject to infrared and ultraviolet rays. Over a period of time, these substances will fade and break down due to sunlight, acid rain, chemicals and the environment. Paint is susceptible to chipping, especially if pressure cleaning for maintenance is required.

Don't mistake laser etching and laser cutting, as laser engraving. Our process is truly laser engraving and we can provide your organization with a high quality product with our engraving method. Brick Markers® patented laser engraving offers a level of quality and detail not attainable through traditional techniques such as laser etching and laser cutting. In the end you want your brick campaign to be successful and maintenance free. It is important that 100% of the revenue raised is allocated for the initial fundraising cause and not into replacing any bricks that do not meet the standards of your committee/board and your donors. The overall longevity and appearance of your brick/tile area will have a direct impact on how successful your campaign will be.